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Writer's pictureSunil Dutt Jha

Four Real Estate Product Segments: Challenges and ICMG Enterprise Anatomy Solutions

The real estate industry spans multiple sectors—Retail, Commercial, Housing, and Coworking Spaces—each with its own complexities and unique challenges. Managing these challenges requires more than just quick fixes or brainstorming sessions.





The ICMG Enterprise Anatomy Model provides a comprehensive framework to uncover the root causes of problems and align strategy, processes, systems, and operations.


Using Stage 2-7 Problem Analysis and 1-13 Strategy Execution steps, we go beyond surface-level observations to provide sustainable solutions.


Below, we offer a glimpse of how these frameworks apply to each real estate product segment. For detailed insights, follow the links to the individual product blogs.

Retail Real Estate: Optimizing Tenant Mix and Customer Experience



Retail real estate includes properties like malls, shopping centers, and standalone stores that serve consumers. These businesses face challenges such as:

  • Declining foot traffic due to online shopping trends.

  • Tenant mix optimization to attract and retain customers.

  • Maximizing revenue per square foot while controlling operational costs.


How the ICMG Model Helps:Through Stage 2-7 Problem Analysis, we uncover gaps in leasing strategies, marketing efforts, and system integrations. 


Using 1-13 Strategy Execution steps, we ensure all departments—from Leasing to Marketing—work in sync to deliver an enhanced shopping experience.

Explore the full retail case study: Read the complete blog here


Commercial Real Estate: Aligning Tenant Strategies with Sustainability Goals

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